3. Conscious consumer course
Hello dear ladies and gentlemen!I'm glad to welcome you.Today we have an interesting topic, one of the most important.
A person who does not want or does not know how to read the label will never be able to obtain information about the product he wants to buy.Let me get straight to our tasks today.Previously, the task of the food industry was to feed the population, well, because there were always some wars, some shortages, and so on.Now we have a very interesting situation - in our lifetime we are in transition, a situation when there were still shortages and I definitely remember my childhood.Well, there was always something to eat, but there weren’t really such pickles, and everyone was forced to stockpile.Canned food, a bag of flour, a bag of sugar, half a ton of potatoes, etc. Ie.people themselves resolved issues of food insufficiency.Now, you probably noticed, no one is stocking up anymore.Guys, this is real, I’m saying it now, it’s very relevant when people are relaxed and don’t make any reserves, imagine.But now it is important for us to know that we have a huge number of all kinds of offers, but our supermarkets, our manufacturers of various food products are no longer interested in just feeding us.
They are interested in us buying as much as possible.Hence the bright labels and aggressive advertising, which, by the way, is also aimed at children.These should not be perishable products, i.e.products with a large number of preservatives, stabilizers, etc. But, to be honest, these food products can sometimes be called food at a stretch.This is a business and when we enter the business territory that is a supermarket, we must behave regardless of how the marketers decide to lead us.Successful marketers, successful sales people are people who earn highly, they develop a sales strategy, they study our consumer behavior, they know where to add flavor, what the point of pleasure is - this is the ratio of sourness and sweetness.This is in Coca-Cola, well, all these sweet drinks are used.Where to turn on the smell when it’s impossible to pass by a kiosk that bakes fragrant, puffy croissants in the supermarket hall, and you understand that you don’t need these croissants, that they are margarine, sugar, flour, oh, but how can you pass by...
Okay, you walk by, and your child says: “Mom, but I really want this croissant.”And we give up eventually.All they study about us is sales technology, and we have to put up a defense with you.You and I must stop falling for these all kinds of bait.When you enter the territory of someone else's business called a supermarket, you probably noticed that you are being led, you just need to buy vegetables there, but you are led through such nooks and crannies that you go around everything, look at everything and finally find your vegetables.There are a lot of different sections and departments.Look here, the struggle is being waged for every shelf.If you have little money, your product will be on the bottom shelf, where it is not visible, or on the top, where not everyone can reach, but if you have a lot of money, your product will be in front of the buyer’s eyes.